Final

Brand Questionaire

1)   What is your business?

We sell clothing, predominantly t-shirts.

2)   Describe your business in one sentence.

We sell clothing with a wide spectrum of inspirations, including street artists, the skateboarding culture, heavy metal/hardcore punk music, and non-political correctness.

3)   Who is your target audience?

Our target audience is anyone who is into streetwear, usually teenage/young adult males (16-25 give or take). We also have products marketed towards female of that same age group.

4)   Who are your competitors?

Supreme, Mishka, Flying Coffin, Borgata DC

5)   What makes them better/worse than your product/service?

Supreme's website can get messy at times and their products are usually very overpriced, Mishka and Flying Coffin often don't come out with new designs for a long time, Borgata DC only has limited numbers of each item.

6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.)

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

Why is this important?  Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

I want my company to be ranked up with other streetwear brands in two years, and not just an attempt to cash in on a new fad.

2)   If your company was an animal, what animal would it be and why?

A chameleon, because we're always changing our ideas and no shirt will be the same.

3)   If your company/brand was a person, who would it be and why?

Charles Manson, because while society may have a negative view on him, he still has a cult (no pun intended) following.

4)   If your company/brand was an object, what would it be?

An ice cube, because we're just that cool. 

5)   If your customer was a cartoon character, who would it be?

Nick Dean from "Jimmy Neutron", because he's always looking good and stylish.

Song Lyric Project

For this project, I chose the line "And I don't know much, but I do know this, With a golden heart comes a rebel fist" from the song "Here's to Life" by Streetlight Manifesto. I chose to make a literal "golden heart" with a graffiti feel along with a rebel fist stencil inside. I feel displaying it as a graffiti piece further brings out the "rebel" feel. I then used a font generator to make the lyrics a stencil font. Finally, I added a streetlight, for obvious reasons.

Custom Brushes Project

For this project, I first made a blue-dark blue gradient background. I then took pictures of different fish and turned them into custom brushes. The Red one is being caught by a fishing line. Then, I took the "Fire" brush and changed it to green to resemble seaweed. Finally, I made a "bubble" brush, and added it to random spots. I was feeling nautical when I made this.

Photoshop assignment 1

For this assignment I took a picture of me from last Halloween (dressed as Lt. Dangle from Reno 911!) and placed it in a picture of the Greek riots. The picture of me had no feet, so I had to make sure it was placed in an area where my feet would normally be concealed.

Illustrator Project

This is my final illustrator project. It's John Travolta in Pulp Fiction, except with a Deadmau5 head. I'm not too sure where I came up with this idea, which is why I really like it. First I made the Mau5head, which took a lot longer then expected. There was a large amount of shading on the head and ears, and it turned out pretty good. Next I opened a new file, and began working on the Pulp Fiction body. The hardest part was by far the hand, it took me about an hour to finally get the layering and grip on the gun right. Once I finished both, I transferred the Mau5head onto the body and it was complete. This is probably one of my favorite projects, and once I become more skilled in Illustrator I'm definitely going back and touching this up. The only thing I don't like is how the right ear got cut off a little.

Company Logo

Here's the final logo. I ended up taking Jeff's idea and using the "devil horns" as the I in pit. The hardest part was deciding how to draw the hand, I tried about 4 different ways before deciding upon a more simple design. I personally felt that making the hand more complex looking took away from the whole feel in a way. The font was actually my second choice, at first I wanted to use an Iron Maiden type font, but had trouble downloading it. I think it was for the better, since this font gives off a metal/punk vibe.