Brand Questionaire

1)   What is your business?

We sell clothing, predominantly t-shirts.

2)   Describe your business in one sentence.

We sell clothing with a wide spectrum of inspirations, including street artists, the skateboarding culture, heavy metal/hardcore punk music, and non-political correctness.

3)   Who is your target audience?

Our target audience is anyone who is into streetwear, usually teenage/young adult males (16-25 give or take). We also have products marketed towards female of that same age group.

4)   Who are your competitors?

Supreme, Mishka, Flying Coffin, Borgata DC

5)   What makes them better/worse than your product/service?

Supreme's website can get messy at times and their products are usually very overpriced, Mishka and Flying Coffin often don't come out with new designs for a long time, Borgata DC only has limited numbers of each item.

6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.)

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

Why is this important?  Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

I want my company to be ranked up with other streetwear brands in two years, and not just an attempt to cash in on a new fad.

2)   If your company was an animal, what animal would it be and why?

A chameleon, because we're always changing our ideas and no shirt will be the same.

3)   If your company/brand was a person, who would it be and why?

Charles Manson, because while society may have a negative view on him, he still has a cult (no pun intended) following.

4)   If your company/brand was an object, what would it be?

An ice cube, because we're just that cool. 

5)   If your customer was a cartoon character, who would it be?

Nick Dean from "Jimmy Neutron", because he's always looking good and stylish.