Wednesday, October 3, 2012

Logo Critiques

The first logo I'm critiquing is the clothing brand Supreme. the logo itself is extremely simple, however it's instantly recognizable among people who are even the tiniest bit involved in the world of street-wear. The red box makes the white "Supreme" pop out, which helps when it's placed on a darker colored shirt. When stickers of this logo sell anywhere from $5-$30 each, depending on the model, you know it's a great logo.
http://www.brandsoftheworld.com/sites/default/files/styles/logo-thumbnail/public/0020/0698/brand.gif 
 The second logo is of the thrash metal band Anthrax. This is one of their most recent logos, as for years they've used simply their name as the logo. Although I love the band, this logo never really made sense to me. It's based off of an inverted pentagram, a symbol synonymous with satanism and is used by metal bands that cover that topic. However, Anthrax is not known to cover satanism. In fact, I believe there's only one or two songs that talk about Satan or anything of that sorts, so I was always confused as to why they went with this logo.


 http://thevillagesdemocrats.com/wp-content/uploads/2011/09/the-onion-logo1.jpg

The  third logo is of the Onion, a satire news company. One of the things I love about this logo is the fact that it looks like an actual news company logo, which leads many people to believe it's true. Normally a company wouldn't want to misinform their customers. However, the Onion purposely does this as part of their humor style. When you're walking through a city and you see the green onion on the side of a free newspaper box, you know that it's an Onion paper.
http://www.the-rudy.com/images/cbgb_logo-blk_f-up.jpg

Logo four is of the infamous club CBGB's. The club was intended to be for country and blue grass bands, however it became synonymous with the punk movement. Everyone from the Ramones to Blondie to Agnostic front to Beastie Boys have played here. While the logo itself was made during the country years, they decided to keep it the same. This could have been a huge issue for a tourist who has never heard of the club, walking in expecting some country music and instead seeing people going nuts to whatever hardcore band was playing that night. Nowadays, you can ask almost anyone about what this logo means and nine times out of ten they will tell you that it's a club venue.



http://www.backsideonline.com/wp-content/uploads/wpsc/category_images/mishka-logo.jpg
The final logo I chose is of the clothing company Mishka. Like Supreme, they are a street-wear company, except a majority of their clothes have a darker, punk and metal influenced style. If you aren't already familiar with the brand and don't understand Russian, it would be hard to tell what the company is. The Mishka bear is almost as recognizable among street-wear enthusiasts as the Supreme logo, however I personally like this one better.





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